S T A T E O F N E W Y O R K
________________________________________________________________________
6142
2025-2026 Regular Sessions
I N S E N A T E
March 5, 2025
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Introduced by Sen. PARKER -- read twice and ordered printed, and when
printed to be committed to the Committee on Consumer Protection
AN ACT to amend the general business law, in relation to billboards
advertising alcoholic beverages
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. The general business law is amended by adding a new
section 397-c to read as follows:
§ 397-C. BILLBOARDS ADVERTISING ALCOHOLIC BEVERAGES. NO BILLBOARD
ADVERTISING ANY ALCOHOLIC BEVERAGE SHALL BE ERECTED OR MAINTAINED WITHIN
ONE THOUSAND FEET OF (1) ANY PUBLIC OR PRIVATE ELEMENTARY OR SECONDARY
SCHOOL OR (2) ANY PLAYGROUND ADJACENT TO OR WITHIN ONE THOUSAND FEET OF
ANY PRIVATE OR PUBLIC ELEMENTARY OR SECONDARY SCHOOL. FOR PURPOSES OF
THIS SECTION, THE TERM "BILLBOARD" SHALL INCLUDE ANY BILLBOARD, SIGN,
NOTICE, POSTER, DISPLAY OR OTHER STATIONARY DEVICE INTENDED TO ATTRACT
OR WHICH DOES ATTRACT THE ATTENTION OF OPERATORS OF MOTOR VEHICLES OR
PEDESTRIANS.
§ 2. This act shall take effect one year after the date on which it
shall have become a law.
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD10563-01-5