S T A T E O F N E W Y O R K
________________________________________________________________________
7963
2025-2026 Regular Sessions
I N S E N A T E
May 15, 2025
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Introduced by Sen. GONZALEZ -- read twice and ordered printed, and when
printed to be committed to the Committee on Elections
AN ACT to amend the election law, in relation to requiring certain poli-
tical communications to include provenance data for all audio, images
or videos used in such communications; and providing for the repeal of
certain provisions upon the expiration thereof
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. This act shall be known and may be cited as the "election
content accountability act".
§ 2. Section 14-106 of the election law is amended by adding a new
subdivision 8 to read as follows:
8. (A) FOR PURPOSES OF THIS SUBDIVISION:
(I) "PROVENANCE DATA" MEANS DATA THAT RECORDS THE ORIGIN OR HISTORY OF
DIGITAL CONTENT AND IS COMMUNICATED AS A CONTENT CREDENTIAL PURSUANT TO
THE TECHNICAL SPECIFICATION FOR CONTENT CREDENTIALS PUBLISHED BY THE
COALITION FOR CONTENT PROVENANCE AND AUTHENTICITY, AND WHICH DISCLOSES:
(1) INFORMATION ABOUT THE ORIGIN OR CREATION OF THE CONTENT; (2) ANY
SUBSEQUENT EDITING OR MODIFICATION TO THE CONTENT OR ITS METADATA; AND
(3) ANY USE OF GENERATIVE ARTIFICIAL INTELLIGENCE IN GENERATING OR MODI-
FYING THE CONTENT. "PROVENANCE DATA" DOES NOT INCLUDE PERSONAL INFORMA-
TION AS DEFINED IN SUBDIVISION FIVE OF SECTION TWO HUNDRED TWO OF THE
STATE TECHNOLOGY LAW OR A UNIQUE DEVICE, SYSTEM, OR SERVICE INFORMATION
THAT IS REASONABLY CAPABLE OF BEING ASSOCIATED WITH A PARTICULAR USER,
INCLUDING BUT NOT LIMITED TO AN INTERNET PROTOCOL ADDRESS.
(II) "GENERATIVE ARTIFICIAL INTELLIGENCE SYSTEM" MEANS A CLASS OF AI
MODEL THAT IS SELF-SUPERVISED AND EMULATES THE STRUCTURE AND CHARACTER-
ISTICS OF INPUT DATA IN ORDER TO GENERATE DERIVED SYNTHETIC CONTENT,
INCLUDING, BUT NOT LIMITED TO, IMAGES, VIDEOS, AUDIO, TEXT, AND OTHER
DIGITAL CONTENT.
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD07928-04-5
S. 7963 2
(III) "SYNTHETIC CONTENT" MEANS AUDIO, IMAGES OR VIDEOS THAT HAVE BEEN
PRODUCED OR SIGNIFICANTLY MODIFIED BY A GENERATIVE ARTIFICIAL INTELLI-
GENCE SYSTEM.
(IV) "AI MODEL" MEANS AN INFORMATION SYSTEM OR A COMPONENT OF AN
INFORMATION SYSTEM THAT IMPLEMENTS ARTIFICIAL INTELLIGENCE TECHNOLOGY
AND USES COMPUTATIONAL, STATISTICAL, OR MACHINE-LEARNING TECHNIQUES TO
PRODUCE OUTPUTS FROM A GIVEN SET OF INPUTS.
(V) "GENERATIVE ARTIFICIAL INTELLIGENCE PROVIDER" MEANS AN ORGANIZA-
TION OR INDIVIDUAL THAT CREATES, CODES, SUBSTANTIALLY MODIFIES, OR
OTHERWISE PRODUCES A GENERATIVE ARTIFICIAL INTELLIGENCE SYSTEM THAT IS
MADE PUBLICLY AVAILABLE FOR USE BY A NEW YORK RESIDENT, REGARDLESS OF
WHETHER THE TERMS OF SUCH USE INCLUDE COMPENSATION.
(B) COMMENCING WITH THE TWO THOUSAND THIRTY ELECTION CYCLE, A CAMPAIGN
FOR THE OFFICE OF GOVERNOR, LIEUTENANT GOVERNOR, ATTORNEY GENERAL, OR
COMPTROLLER SHALL APPLY PROVENANCE DATA, EITHER DIRECTLY OR THROUGH THE
USE OF THIRD-PARTY TECHNOLOGY, TO ALL POLITICAL COMMUNICATIONS DISTRIB-
UTED OR PUBLISHED BY THE CAMPAIGN THAT ARE PRODUCED AS OR INCLUDE IMAGES
OR VIDEOS.
(C) THE APPLICATION OF PROVENANCE DATA TO POLITICAL COMMUNICATIONS, AS
REQUIRED BY THIS SUBDIVISION, SHALL, AT A MINIMUM, COMMUNICATE THE
FOLLOWING PROVENANCE DATA:
(I) THE TYPE OF DEVICE, SYSTEM, OR SERVICE THAT WAS USED TO GENERATE
THE AUDIO OR AUDIOS, IMAGE OR IMAGES, AND/OR VIDEO OR VIDEOS WITHIN OR
COMPRISING THE POLITICAL COMMUNICATION;
(II) THE SPECIFIC PORTIONS OF THE POLITICAL COMMUNICATION THAT ARE
SYNTHETIC CONTENT, IF ANY;
(III) WHETHER THE CONTENT WAS CREATED OR EDITED USING ARTIFICIAL
INTELLIGENCE;
(IV) THE NAME OF THE GENERATIVE ARTIFICIAL INTELLIGENCE PROVIDER USED
TO GENERATE THE SYNTHETIC CONTENT, IF ANY; AND
(V) THE TIME AND DATE ANY OF THE PROVENANCE DATA DELINEATED IN THIS
PARAGRAPH WAS APPLIED.
(D) IF A VIOLATION OF THIS SECTION IS INTENTIONAL OR IS THE RESULT OF
GROSSLY NEGLIGENT CONDUCT, A PENALTY SHALL BE ASSESSED BY THE ATTORNEY
GENERAL OF UP TO ONE HUNDRED THOUSAND DOLLARS FOR EACH VIOLATION. IF A
VIOLATION OF THIS SECTION IS UNINTENTIONAL OR IS NOT THE RESULT OF
GROSSLY NEGLIGENT CONDUCT, A PENALTY SHALL BE ASSESSED BY THE ATTORNEY
GENERAL OF UP TO FIFTY THOUSAND DOLLARS FOR EACH VIOLATION.
§ 3. The attorney general may promulgate such rules and regulations as
are necessary to effectuate and enforce the provisions of subdivision 8
of section 14-106 of the election law, including identifying acceptable
methods, formats, and third party technologies for campaigns for the
office of governor, lieutenant governor, attorney general, or comp-
troller to use to apply provenance data to political communication
pursuant to such subdivision.
§ 4. This act shall take effect on the one hundred eightieth day after
it shall have become a law and paragraphs (b) and (c) of subdivision 8
of section 14-106 of the election law, as added by section two of this
act, shall expire and be deemed repealed on December 31, 2030.