Senator Addabbo presents Small Business Marketing Series sponsored by the Queens Chamber of Commerce

Part 1: The Power of Email Marketing

Part 2: Social Media Marketing Made Simple

Part 3: Event Marketing

Each of these seminars are educational and discuss best practices and strategies for the specific type of marketing.

Below are the seminar summaries so you can better understand what information will be covered.

April 4^th – 7 PM – 8:30 PM

American Legion Hall 107-15 Metropolitan Avenue, Forest Hills

The Power of Email Marketing

Today, more than ever before, business success is measured by the strength of the relationships each business builds. You'll learn how to build those relationships using easy, inexpensive and highly effective email marketing! We will explore the basics of what email marketing is, why it works so well, how it easily integrates with social networking sites, and how to use it in your business planning and marketing strategy to achieve special goals. 

In this seminar, you will learn email marketing best practices and how easy it is to implement them. You will take away knowledge of how to:

Adhere to the do’s and don’ts of email marketing

Create email campaign strategies that are effective for your business

Build your mailing list to include people who are truly interested in your message

Write compelling subject lines and copy

Interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc.)

Develop targeted follow-up campaigns

Successfully integrate your email and social media marketing efforts

Come learn how to build strong relationships that will lead to more business and growth through the power of email marketing.

Please register at  http://events.constantcontact.com/register/event?llr=laboagfab&oeidk=a07e74i630ob5caf79a

 May 2^nd – 7 PM – 8:30 PM - 7 PM – 8:30 PM

American Legion Hall 107-15 Metropolitan Avenue, Forest Hills

Social Media Marketing Made Simple

Keeping in touch is the most important element to building relationships that sustain and grow a business. The Internet has evolved into an amazing, low-cost, “right now” tool to communicate with your customers, clients, and prospects. But it is not just about websites and emails anymore. Social media has changed the playing field for reaching the masses, as well as giving them a way to respond.

Today’s businesses need to be aware of all the avenues people are using  to make buying decisions, and when it comes to social media, there are plenty of options. The most popular social media sites are Facebook, Twitter, and LinkedIn, and users have different expectations from each one.

In this seminar, you will learn social media best practices and what it takes to quickly implement them. You will take away knowledge of how to:

•Create a social media marketing plan that fits your schedule

•Measure the return on your activities

•Leverage the strengths of each social media site

•Contribute to each community in a meaningful way

•Gain exposure for your business

•Attract new business 

Come learn how to build strong relationships that will lead to more business and growth through the social media marketing.

Please register at http://events.constantcontact.com/register/event?llr=laboagfab&oeidk=a07e74q0wt7143fa4ca

 June 6^th – 7 PM – 8:30 PM

American Legion Hall 107-15 Metropolitan Avenue, Forest Hills

Event Marketing

Get an insider's look at our comprehensive new way to manage and promote events big and small. Now, in one place, you have all the tools to handle everything from registrations to payment to promotion in a professional, affordable way.

Small businesses and nonprofits need solutions that make them more productive and professional looking. Today’s affordable and easy-to-use event marketing tools provide small businesses and nonprofits the ability to engage and capture meaningful data about their audience which can result in stronger relationships, increased sales, and smarter event planning. In this session, Erik Mintz, Director of Constant Contact Event Marketing, will discuss effective online event marketing techniques.

You’ll learn the best practices on how-to:

·         Promote your event including the use of social media

·         Capture online registrations and payments

·         Track your event progress

Please register at http://events.constantcontact.com/register/event?llr=laboagfab&oeidk=a07e74q2a47ca5ef24d