senate Bill S2342A

2011-2012 Legislative Session

Requires the New York state tourism website to be displayed in any advertisement or public service announcement funded by state money

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Archive: Last Bill Status - In Committee


  • Introduced
  • In Committee
  • On Floor Calendar
    • Passed Senate
    • Passed Assembly
  • Delivered to Governor
  • Signed/Vetoed by Governor

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Actions

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Assembly Actions - Lowercase
Senate Actions - UPPERCASE
Apr 13, 2012 print number 2342a
amend (t) and recommit to cultural affairs, tourism, parks and recreation
Jan 04, 2012 referred to cultural affairs, tourism, parks and recreation
Jan 19, 2011 referred to cultural affairs, tourism, parks and recreation

Bill Amendments

Original
A (Active)
Original
A (Active)

S2342 - Bill Details

See Assembly Version of this Bill:
A7102A
Current Committee:
Law Section:
Tourism
Versions Introduced in 2009-2010 Legislative Session:
S5834, A8413

S2342 - Bill Texts

view summary

Requires the New York state tourism website to be displayed in any advertisement or public service announcement funded by state money.

view sponsor memo
BILL NUMBER:S2342

TITLE OF BILL:
An act
requiring the placement of the New York State tourism website on any
advertisement or public service announcement funded with state money

PURPOSE OR GENERAL IDEA OF BILL:
This bill seeks to increase traffic to the state tourism website by
placing the web address on all state advertisements in a manner so as
to be easily read by consumers.

SUMMARY OF SPECIFIC PROVISIONS:
Section one of the bill requires that the Internet website address for
the state tourism website, and the "I Love NY" logo, be displayed in
an easily readable manner on all state funded advertisements and
public service announcements. The bill requires such placement
provided that it does not interfere with the message or focus of the
advertisement.

JUSTIFICATION:
New York annually funds and produces hundreds of television, print and
Internet web advertisements and announcements. At little or no cost
the "I Love NY" logo and web address would be incorporated in all
ads. It will enhance top of mind awareness. Additionally, it can
amount to free tourism advertising in multiple out of State markets
in cases where New York media markets overlap and cover other state.
Pennsylvania, New Jersey, Connecticut, Massachusetts, Ohio, and
Vermont are each serviced by New York television stations in certain
geographic locations.

PRIOR LEGISLATIVE HISTORY:
S.8023 of 2005/2006
2009/2010: Passed Assembly & Died in Senate:
Referred to Cultural Affairs, Tourism, Parks and Recreation.

FISCAL IMPLICATIONS:
Undetermined, however an increase in travel to the State will likely
offset any costs incurred.

EFFECTIVE DATE:
Immediately.

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                    S T A T E   O F   N E W   Y O R K
________________________________________________________________________

                                  2342

                       2011-2012 Regular Sessions

                            I N  S E N A T E

                            January 19, 2011
                               ___________

Introduced  by  Sen. SERRANO -- read twice and ordered printed, and when
  printed to be committed to the Committee on Cultural Affairs, Tourism,
  Parks and Recreation

AN ACT requiring the placement of the New York State tourism website  on
  any  advertisement  or  public  service announcement funded with state
  money

  THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND  ASSEM-
BLY, DO ENACT AS FOLLOWS:

  Section 1. Logo placement. Any visual advertisements or public service
announcements, including print, television, and internet media, financed
with  monies of the state shall have placed within such media, and main-
tained for a duration so as to be easily recognized and read,  the  logo
"I  Love  NY"  as licensed by the department of economic development, as
well as the internet address of the  official  New  York  state  tourism
website. Such placement must be incorporated in such a way that does not
detract  from or conflict with the primary focus of the advertisement or
public service announcement.
  S 2. This act shall take effect immediately.





 EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                      [ ] is old law to be omitted.
                                                           LBD00239-01-1

S2342A (ACTIVE) - Bill Details

See Assembly Version of this Bill:
A7102A
Current Committee:
Law Section:
Tourism
Versions Introduced in 2009-2010 Legislative Session:
S5834, A8413

S2342A (ACTIVE) - Bill Texts

view summary

Requires the New York state tourism website to be displayed in any advertisement or public service announcement funded by state money.

view sponsor memo
BILL NUMBER:S2342A

TITLE OF BILL:
An act
requiring the placement of the New York State tourism website on
websites maintained by and
advertisement or public service announcement disseminated by certain
agencies, departments and tourism promotional agencies

PURPOSE OR GENERAL IDEA OF BILL:
This bill seeks to increase tourism through New York State.
Specifically, the bill seeks to increase traffic to the state tourism
website by placing the web address on various websites,
advertisements and public service announcements.

SUMMARY OF SPECIFIC PROVISIONS:
Section one of the bill requires that the Internet website address for
the state tourism website, and the "I Love NY" logo and website link,
be displayed in an easily readable manner on the websites of the
department of agriculture and markets, department of environmental
conservation, office of parks, recreation and historic preservation,
New York State council on the arts, Metropolitan Transportation
Authority, the thruway authority, the canal corporation, the Olympic
regional development corporation, the Adirondack park agency, Battery
Park City, the Hudson River greenway, Hudson River Park, and tourism
promotional agencies which receive state matching funds.

Section two requires those same agencies, departments and tourism
promotional agencies display the "I Love NY" logo and website address
in advertisements or public service announcements when such
advertisements or public service announcements are related to tourism.

JUSTIFICATION:
New York annually funds and produces hundreds of television, print and
Internet web advertisements and announcements. At little or no cost
the "I Love NY" logo and web address would be incorporated in other
ways. It will enhance top of mind awareness. Additionally, it can
amount to free tourism advertising in multiple markets in cases where
New York media markets overlap and cover other state. Pennsylvania,
New Jersey, Connecticut, Massachusetts, Ohio and Vermont are each
serviced by New York television stations in certain geographic
locations.

Furthermore, by displaying the I Love NY logo and website link on
other NYS websites, we can greatly enhance the traffic flow to the
I Love NY website at a very minimal cost. The result would be an
increase in tourism spending for the State and a more user friendly
experience for the tourist.

PRIOR LEGISLATIVE HISTORY:
S.8023 of 2005/2006
2009/2010: Passed Assembly & Died in Senate:
Referred to Cultural Affairs, Tourism, Parks and Recreation.
2011/2012: S.2342/A.7102. Assembly advanced to third reading. Amended.

FISCAL IMPLICATIONS:


Undetermined, however an increase in travel to the State will offset
any costs incurred.

EFFECTIVE DATE:
Immediately.

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                    S T A T E   O F   N E W   Y O R K
________________________________________________________________________

                                 2342--A

                       2011-2012 Regular Sessions

                            I N  S E N A T E

                            January 19, 2011
                               ___________

Introduced  by  Sen. SERRANO -- read twice and ordered printed, and when
  printed to be committed to the Committee on Cultural Affairs, Tourism,
  Parks and Recreation --  recommitted  to  the  Committee  on  Cultural
  Affairs,  Tourism, Parks and Recreation in accordance with Senate Rule
  6, sec. 8 -- committee discharged, bill amended, ordered reprinted  as
  amended and recommitted to said committee

AN  ACT requiring the placement of the New York State tourism website on
  websites maintained by and advertisement or public  service  announce-
  ment  disseminated by certain agencies, departments and tourism promo-
  tional agencies

  THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND  ASSEM-
BLY, DO ENACT AS FOLLOWS:

  Section  1.    Any website maintained by the department of agriculture
and markets, the department of environmental conservation, the office of
parks, recreation and historic preservation, the New York state  council
on  the  arts,  the  Metropolitan  Transportation Authority, the thruway
authority, the  canal  corporation,  the  Olympic  regional  development
corporation,  the  Adirondack park agency, Battery Park City, the Hudson
River greenway or the Hudson River park or by tourism promotional  agen-
cies  which  received state matching funds shall display the "I Love NY"
logo and the website link to I Love NY in an easily readable manner.
  S 2. Any visual advertisements or public service announcements  relat-
ing to New York state tourism, including print, television, and internet
media,  disseminated  by  the department of agriculture and markets, the
department of environmental conservation, the office  of  parks,  recre-
ation and historic preservation, the New York state council on the arts,
the  Metropolitan  Transportation  Authority, the thruway authority, the
canal corporation, the Olympic  regional  development  corporation,  the
Adirondack  park agency, Battery Park City, the Hudson River greenway or
the Hudson River park shall have placed within  such  media,  and  main-
tained  for  a duration so as to be easily recognized and read, the logo

 EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                      [ ] is old law to be omitted.
                                                           LBD00239-02-2

S. 2342--A                          2

"I Love NY" as licensed by the department of  economic  development,  as
well  as  the  internet  address  of the official New York state tourism
website. Such placement must be incorporated in such a way that does not
detract  from or conflict with the primary focus of the advertisement or
public service announcement.
  S 3. This act shall take effect immediately.

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