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Senate Bill S7572

2023-2024 Legislative Session

Relates to adult-use cannabis advertising and marketing

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Archive: Last Bill Status - In Senate Committee Rules Committee

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2023-S7572 (ACTIVE) - Details

See Assembly Version of this Bill:
A9502
Current Committee:
Senate Rules
Law Section:
Cannabis Law
Laws Affected:
Amd §86, Cannabis L

2023-S7572 (ACTIVE) - Summary

Relates to adult-use cannabis advertising and marketing; requires advertisements only be placed where seventy-five percent of the audience is reasonably expected to be twenty-one years of age or older, as determined by commercially available reliable, up-to-date audience composition data; provides that all requirements for warnings to be included in audio only advertisements shall not exceed more than fifteen percent of an advertisement's total time.

2023-S7572 (ACTIVE) - Sponsor Memo

2023-S7572 (ACTIVE) - Bill Text download pdf 

                             
                     S T A T E   O F   N E W   Y O R K
 ________________________________________________________________________
 
                                   7572
 
                        2023-2024 Regular Sessions
 
                             I N  S E N A T E
 
                               June 7, 2023
                                ___________
 
 Introduced  by  Sen.  COONEY -- read twice and ordered printed, and when
   printed to be committed to the Committee on Rules
 
 AN ACT to amend the cannabis law,  in  relation  to  adult-use  cannabis
   advertising and marketing
 
   THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
 BLY, DO ENACT AS FOLLOWS:

   Section 1. Subdivision 4 of section 86 of the cannabis law is  amended
 to read as follows:
   4. The board shall promulgate regulations requiring that:
   (a)  all  advertisements and marketing accurately and legibly identify
 the party or other business responsible for its content; [and]
   (b) any broadcast, cable,  radio,  print  and  digital  communications
 advertisements only be placed where SEVENTY-FIVE PERCENT OF the audience
 is reasonably expected to be twenty-one years of age or older, as deter-
 mined  by  COMMERCIALLY AVAILABLE reliable, up-to-date audience composi-
 tion data USING LOCAL, REGIONAL OR NATIONAL  DATA  FOR  THE  PROGRAM  OR
 PROGRAM  FORMAT.  IF  DATA IS NOT COMMERCIALLY AVAILABLE, A LICENSEE MAY
 RELY ON AUDIENCE ESTIMATES FROM THE MEDIA ENTITY TRANSMITTING OR  BROAD-
 CASTING  THE  ADVERTISEMENT. The burden of proving this requirement lies
 with the party that has paid for or  facilitated  the  advertisement[.];
 AND
   (C)  ALL REQUIREMENTS FOR WARNINGS TO BE INCLUDED IN AUDIO ONLY ADVER-
 TISEMENTS SHALL NOT EXCEED MORE THAN FIFTEEN PERCENT  OF  AN  ADVERTISE-
 MENT'S TOTAL TIME.
   § 2. This act shall take effect immediately.
 
 
 
  EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                       [ ] is old law to be omitted.
                                                            LBD11772-01-3

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