S T A T E O F N E W Y O R K
________________________________________________________________________
391
2025-2026 Regular Sessions
I N A S S E M B L Y
(PREFILED)
January 8, 2025
___________
Introduced by M. of A. VANEL -- read once and referred to the Committee
on Science and Technology
AN ACT to amend the financial services law, in relation to requiring
certain disclosures in advertisements involving virtual tokens
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. The financial services law is amended by adding a new
section 410 to read as follows:
§ 410. RESTRICTIONS CONCERNING ADVERTISING. (A) NO PERSON SHALL, IN
ANY MANNER, ADVERTISE, PRINT, DISPLAY, PUBLISH, DISTRIBUTE, OR BROAD-
CAST, OR CAUSE OR PERMIT TO BE ADVERTISED, PRINTED, DISPLAYED,
PUBLISHED, DISTRIBUTED, OR BROADCASTED, ANY STATEMENT OR REPRESENTATION
WITH REGARD TO ANY VIRTUAL TOKEN FOR CONSIDERATION WITHOUT DISCLOSING
THE AMOUNT OF CONSIDERATION, WHETHER PAST OR PROSPECTIVE, DIRECT OR
INDIRECT, AND THE NATURE THEREOF.
(B) NO PERSON SHALL, IN ANY MANNER, ADVERTISE, PRINT, DISPLAY,
PUBLISH, DISTRIBUTE, OR BROADCAST, OR CAUSE OR PERMIT TO BE ADVERTISED,
PRINTED, DISPLAYED, PUBLISHED, DISTRIBUTED, OR BROADCASTED, ANY STATE-
MENT OR REPRESENTATION WITH REGARD TO ANY VIRTUAL TOKEN OR OTHER FINAN-
CIAL PRODUCT OR SERVICE IF SUCH STATEMENT OR REPRESENTATION IS, IN ANY
MANNER, FALSE, MISLEADING OR DECEPTIVE.
(C) FOR THE PURPOSES OF THIS SECTION AND WITHOUT LIMITING SUBSECTIONS
(A) AND (B) OF THIS SECTION, A STATEMENT OR REPRESENTATION SHALL BE
FALSE, MISLEADING AND DECEPTIVE IF IT STATES OR IMPLIES, DIRECTLY OR
INDIRECTLY, THAT A PERSON IS AUTHORIZED LEGALLY TO OFFER OR PROVIDE IN
NEW YORK STATE OR TO NEW YORK STATE RESIDENTS A VIRTUAL TOKEN OR OTHER
FINANCIAL PRODUCT OR SERVICE, AND SUCH PERSON IS NOT SO AUTHORIZED.
(D) FOR THE PURPOSES OF THIS SECTION, "VIRTUAL TOKEN" SHALL MEAN ANY
INTERCHANGEABLE OR NON-INTERCHANGEABLE UNIT OF DATA THAT IS STORED ON
ANY BLOCKCHAIN LEDGER WHICH SHALL INCLUDE, AMONG OTHER DIGITAL UNITS
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD01910-01-5
A. 391 2
THAT THE SUPERINTENDENT DETERMINES TO BE VIRTUAL TOKENS IN ACCORDANCE
WITH THIS DEFINITION, CRYPTOCURRENCIES, VIRTUAL CURRENCIES, DIGITAL
ASSETS AND DIGITAL TOKENS, WHETHER FUNGIBLE OR NON-FUNGIBLE. "VIRTUAL
TOKEN" SHALL NOT BE CONSTRUED TO INCLUDE ANY OF THE FOLLOWING:
(A) DIGITAL UNITS THAT:
(I) ARE USED SOLELY WITHIN ONLINE GAMING PLATFORMS;
(II) HAVE NO MARKET OR APPLICATION OUTSIDE OF THOSE GAMING PLAT-
FORMS;
(III) CANNOT BE CONVERTED INTO, OR REDEEMED FOR, FIAT CURRENCY OR
VIRTUAL CURRENCY; AND
(IV) MAY OR MAY NOT BE REDEEMABLE FOR REAL-WORLD GOODS, SERVICES,
DISCOUNTS, OR PURCHASES;
(B) DIGITAL UNITS THAT CAN BE REDEEMED FOR GOODS, SERVICES, OR
PURCHASES AS PART OF A CUSTOMER AFFINITY OR REWARDS PROGRAM WITH THE
ISSUER AND/OR OTHER DESIGNATED MERCHANTS OR CAN BE REDEEMED FOR DIGITAL
UNITS IN ANOTHER CUSTOMER AFFINITY OR REWARDS PROGRAM, BUT CANNOT BE
CONVERTED INTO, OR REDEEMED FOR, FIAT CURRENCY OR OTHER VIRTUAL CURREN-
CY; OR
(C) DIGITAL UNITS USED AS PART OF PREPAID CARDS.
§ 2. This act shall take effect immediately.