S T A T E O F N E W Y O R K
________________________________________________________________________
5047
2025-2026 Regular Sessions
I N S E N A T E
February 18, 2025
___________
Introduced by Sen. BAILEY -- read twice and ordered printed, and when
printed to be committed to the Committee on Insurance
AN ACT to amend the insurance law, in relation to the offering of reward
or incentive programs to eligible members
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. Subsection (c) of section 4224 of the insurance law, as
amended by chapter 496 of the laws of 2013, is amended and two new
subsections (g) and (h) are added to read as follows:
(c) Except as permitted by section three thousand two hundred thirty-
nine of this chapter or [subsection] SUBSECTIONS (f), (G) AND (H) of
this section, no such life insurance company and no such savings and
insurance bank and no officer, agent, solicitor or representative there-
of and no such insurer doing in this state the business of accident and
health insurance and no officer, agent, solicitor or representative
thereof, and no licensed insurance broker and no employee or other
representative of any such insurer, agent or broker, shall pay, allow or
give, or offer to pay, allow or give, directly or indirectly, as an
inducement to any person to insure, or shall give, sell or purchase, or
offer to give, sell or purchase, as such inducement, or interdependent
with any policy of life insurance or annuity contract or policy of acci-
dent and health insurance, any stocks, bonds, or other securities, or
any dividends or profits accruing or to accrue thereon, or any valuable
consideration or inducement whatever not specified in such policy or
contract other than any valuable consideration, including but not limit-
ed to merchandise or periodical subscriptions, not exceeding twenty-five
dollars in value; nor shall any person in this state knowingly receive
as such inducement, any rebate of premium or policy fee or any special
favor or advantage in the dividends or other benefits to accrue on any
such policy or contract, or knowingly receive any paid employment or
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD05810-01-5
S. 5047 2
contract for services of any kind, or any valuable consideration or
inducement whatever which is not specified in such policy or contract.
(G) (1) NOTWITHSTANDING SUBSECTION (C) OF THIS SECTION, AN INSURER
LICENSED TO WRITE ACCIDENT AND HEALTH INSURANCE IN THIS STATE OR A
CORPORATION ORGANIZED PURSUANT TO ARTICLE FORTY-THREE OF THIS CHAPTER OR
A HEALTH MAINTENANCE ORGANIZATION CERTIFIED PURSUANT TO ARTICLE FORTY-
FOUR OF THE PUBLIC HEALTH LAW MAY OFFER AN INCENTIVE OR REWARD PROGRAM
TO SUPPORT WELLNESS, PRIMARY AND PREVENTATIVE CARE, POPULATION HEALTH,
CARE COORDINATION, CASE MANAGEMENT, DISEASE MANAGEMENT, MENTAL HEALTH
AND SUBSTANCE USE DISORDER TREATMENT INITIATIVES, EVIDENCED-BASED TREAT-
MENT, OR QUALITY AND COST CONTAINMENT INITIATIVES. WITH THE EXCEPTION
OF INCENTIVES OR REWARDS RELATED TO WELLNESS PROGRAMS GOVERNED BY
SECTION THREE THOUSAND TWO HUNDRED THIRTY-NINE OF THIS CHAPTER, THE
TOTAL VALUE OF SUCH INCENTIVES MAY NOT EXCEED AN AGGREGATE AVERAGE VALUE
TO THE INSURED OF SIX HUNDRED DOLLARS PER YEAR.
(2) WELLNESS PROGRAMS OFFERED PURSUANT TO SECTION THREE THOUSAND TWO
HUNDRED THIRTY-NINE OF THIS CHAPTER AND INCENTIVE OR REWARD PROGRAMS
OFFERED PURSUANT TO THIS SUBSECTION MAY (I) TARGET POPULATIONS DETER-
MINED BASED ON AGE, SEX, OR HEALTH STATUS; (II) BE OFFERED FOR A LIMITED
PERIOD OR DURATION THAT DOES NOT ALIGN WITH THE POLICY OR CONTRACT TERM
AND MAY INCLUDE A SWEEPSTAKES, RAFFLE OR CONTEST; AND (III) OFFER
REWARDS OR INCENTIVES THAT DO NOT INVOLVE A TANGIBLE BENEFIT TO BE
AVAILABLE TO ALL ENROLLEES OR A DIRECT BENEFIT TO THE ENROLLEE.
(H)(1) THIS SUBSECTION SHALL APPLY ONLY WITH RESPECT TO A GROUP ACCI-
DENT AND HEALTH INSURANCE POLICY ISSUED BY AN INSURER LICENSED TO WRITE
ACCIDENT AND HEALTH INSURANCE IN THIS STATE OR A GROUP CONTRACT ISSUED
BY A CORPORATION ORGANIZED PURSUANT TO ARTICLE FORTY-THREE OF THIS CHAP-
TER, EXCLUDING COMMUNITY-RATED POLICIES OR CONTRACTS SUBJECT TO THE
REQUIREMENTS OF SECTION THREE THOUSAND TWO HUNDRED THIRTY-ONE OR FOUR
THOUSAND THREE HUNDRED SEVENTEEN OF THIS CHAPTER.
(2) NOTWITHSTANDING SUBSECTION (C) OF THIS SECTION, NO INSURER
LICENSED TO WRITE ACCIDENT AND HEALTH INSURANCE IN THIS STATE OR A
CORPORATION ORGANIZED PURSUANT TO ARTICLE FORTY-THREE OF THIS CHAPTER,
OR OFFICER, AGENT, SOLICITOR OR REPRESENTATIVE THEREOF SHALL BE CONSID-
ERED TO BE OFFERING AN IMPERMISSIBLE INDUCEMENT OR REBATE IF IT ADJUSTS
ITS PREMIUMS TO REFLECT PAYMENT OF A COMMISSION WITHIN A RANGE OF
COMMISSION OPTIONS FILED WITH THE SUPERINTENDENT IN ITS PREMIUM RATE OR
RATE MANUAL. NOR SHALL A PRODUCER OR ANY OTHER PERSON BE CONSIDERED TO
BE IN VIOLATION OF THIS SECTION FOR ACCEPTING OR PAYING A PREMIUM RATE
THAT REFLECTS A COMMISSION WITHIN A PERMISSIBLE RANGE SET FORTH IN THE
PREMIUM RATE OR RATE MANUAL FILED WITH THE SUPERINTENDENT.
(3) AN INSURER OR CORPORATION MAY INCLUDE A RANGE OF COMMISSION
OPTIONS IN THE PREMIUM RATE OR RATE MANUAL FILED WITH THE SUPERINTENDENT
TO PERMIT ADJUSTMENT OF PREMIUMS TO REFLECT THE COST OF COMMISSIONS
WITHIN THE FILED RANGES. WITHIN THE FILED RANGE, THE APPLICABLE COMMIS-
SION MAY REFLECT AN AMOUNT AGREED UPON BY AND BETWEEN A POLICY HOLDER OR
CONTRACT HOLDER AND THE INSURER OR CORPORATION OR PRODUCER ENGAGED IN
THE SALE. THE APPLICABLE COMMISSION MAY VARY BY GROUP AND A SINGLE-CASE
FILING MAY BE SUBMITTED TO THE SUPERINTENDENT IF NEEDED TO OBTAIN
APPROVAL OF A DISTINCT COMMISSION ARRANGEMENT. THE REQUIREMENTS SET
FORTH IN SECTION TWO THOUSAND ONE HUNDRED NINETEEN OF THIS CHAPTER SHALL
NOT APPLY WHERE THE PREMIUM AND COMMISSION IS COLLECTED BY THE INSURER
OR CORPORATION AND CONSISTENT WITH AMOUNTS SET FORTH IN THE PREMIUM RATE
OR RATE MANUAL APPROVED BY THE SUPERINTENDENT.
(4) IF A RANGE OF COMMISSION OPTIONS IS INCLUDED IN THE PREMIUM RATE
OR RATE MANUAL FILED WITH THE SUPERINTENDENT FOR A POLICY OR CONTRACT
S. 5047 3
THAT IS SUBJECT TO GUARANTEED ISSUANCE REQUIREMENTS SET FORTH IN
SUBSECTION (T) OF SECTION THREE THOUSAND TWO HUNDRED TWENTY-ONE AND
SUBSECTION (N) OF SECTION FOUR THOUSAND THREE HUNDRED FIVE OF THIS CHAP-
TER, THEN THE FULL RANGE OF COMMISSION OPTIONS INCLUDED IN THE PREMIUM
RATE OR RATE MANUAL FILED WITH THE SUPERINTENDENT MUST BE MADE AVAILABLE
TO ALL SIMILARLY SITUATED GROUPS SEEKING TO PURCHASE THE COVERAGE.
§ 2. This act shall take effect immediately.